twentyretail acquire London flagship for Kestin Hare

Kestin Hare (former creative director of Common People and head of design at Nigel Cabourn) has launched his new menswear label and twentyretail have secured a flagship London store at 42/44 Rivington Street, Shoreditch.

Rivington Street runs between Old Street and Shoreditch High Street and is intersected by fashionable yet incognito Charlotte Road. Known as a locals’ hangout, but some great retailers have found home here including Edwin Jeans, Blood Brothers, Origin Coffee, and Tommy Guns Barbers.

Rivington is buzzing into the evening with Cargo, Calooh Callay, Comedy Theatre Café, Tramshed and The Rivington Grill drawing in the crowds.

Hare’s AW15 collection is named after the white noise that marks the end of a television programme and a period of anticipation before the beginning of the next. Appropriate for his own business, but perhaps for the whole of Charlotte Road and Rivington Street as well. Mr Start was pioneering in opening on Rivington Street, back then a lonely outpost of high-end denim, Kestin Hare is the catalyst for the next chapter.

twentyretail client Kovert Designs, as part of their ongoing ‘presence experiment’, asked 10 people to gaze into the eyes of a stranger for 5 minutes in front of three strategically placed cameras, so their emotions and reactions could be captured and analysed in more detail. In collaboration with Sofia Ochoa Neven DuMont, directed by Gregory Kirchhoff, music by Dave Palmer (of Big Deal Music). Follow the link to watch the film: http://bekovert.com/blog/iseeyou